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The first cross-platform hub making digital identity the foundation of social connection.

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ALTAR is redefining what social means for the gaming generation. As the first image-based social platform built entirely around digital identity, ALTAR connects players through the skins, avatars, and in-game styles that define them. It transforms virtual self-expression into a new kind of social experience — one that transcends individual titles and builds community around creativity and culture.

The social platform for gamers, by gamers.

ALTAR stands apart from competitors by focusing specifically on digital style and community discovery rather than gameplay streaming or chat alone. It is positioned at the intersection of lifestyle, identity, and social interaction in gaming — making it both culturally relevant for players and commercially attractive for brands, publishers, and creators.

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1,065+ Brands are Gaming.*

Gaming is no longer just entertainment — it’s the fastest-growing frontier of advertising. In 2024 alone, brand activations inside games surged by 58%.* From Roblox and ZEPETO to Minecraft and Fortnite, global companies are proving that immersive gaming worlds are now essential to every modern marketing strategy. The opportunity isn’t on the horizon — it’s happening now. 

*Source: GEEIQ

17 Million+ Scattered Expressions of Digital Fashion.

Players share fits on Reddit, post CC on Tumblr, host outfit servers on Discord, and flood Instagram with hashtags. The creativity is undeniable… but the community is fragmented:

  • Instagram: Over 15,000,000+ posts tagged with fashion-in-gaming hashtags.

  • Discord: More than 945,000+ players gathered in fashion servers.

  • Reddit: Over 818,000+ fashion-focused members across dedicated game subreddits.

  • Tumblr: Nearly 410,000+ followers tracking Sims 4, Fortnite, and Roblox outfit tags.

Imagine if it all lived in one place.

One hub built specifically for gaming fashion.
A platform where creativity, discovery, and community aren’t just possible — they’re the point.

Our Solution: ALTAR

ALTAR is the first platform at the intersection of gaming, fashion, and community — positioned to capture a $105.5 Billion opportunity by 2030


Our founders include a former Meta Reality Labs expert in avatar and social innovation; the co-founders of Game-Changing Style and the Fashion in Gaming Awards, leading authorities at the intersection of fashion and gaming; and a Roblox developer and digital creator with expertise in fashion communication and community building who bridges player culture with brand engagement opportunities.

Join the Journey

We’d love to hear from you — whether you’re curious about ALTAR, want to collaborate, or have questions about the project:

meet.altar@gmail.com​

Or book a meeting now.

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